"Nothing gives more help to combatant forces than correct information," Che Guevara.
MI Guerrilla is on a campaign to enhance the use of market intelligence (MI) and competitive intelligence (CI) in small- and medium-sized enterprises (SMEs), drawing on the 'Guerrilla Marketing' discipline. Intelligence is paramount in guerrilla operations, as demonstrated in this blog, yet it is under-utilised in the economy's equivalent of guerrilla bands: SMEs.
The MI Guerrilla blog will explore the theory and practice of MI & CI as it applies to SMEs, and demonstrate how readily-available open-source intelligence can be utilised to identify opportunities, keep track of competitors and improve decision-making.
This is an emerging area of work, so please contribute to the discussions herein and help to shape the MI Guerrilla ecosystem. For more information, contact me through these pages.
Tom Fletcher
Market Intelligence Analyst
MI Guerrilla - Market & Competitive Intelligence for SMEs
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